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My Recent Work

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The Impact of Cultural Competence on Service Quality

Cultural competence is vital to the social work profession due to the diversity of the individuals that they serve. Social service agencies use many tools to be an organization of inclusiveness. Often, decisions are made about individuals from a non-cultural perspective, which may lead to services and resources being offered that are of no value. The essence of a culturally inclusive organization is predicated on a variety of factors, which include tools to aid social service workers in making culturally appropriate decisions and service delivery. Understanding the decision-making process and its impact is pertinent to addressing this phenomenon. Providing social service professionals with the tools to complete a proper cultural assessment is the catalyst for improving the decision-making process to improve service delivery.

Increasing Customer Engagement and Revenue: Maya's Puppy Express Case Study

In this case study, we delve into the successful advertising campaign that transformed Maya's Puppy Express, a struggling pet transportation service in St. Louis, Missouri. By strategically combining radio, Facebook, and email marketing, the campaign effectively increased brand awareness, generated new customers and drove significant revenue growth. Discover the key strategies, tactics, and measurable results contributing to Maya's Puppy Express's remarkable turnaround.